‘Chota pack, bada Dhamaka’ Videocon Telecom launches range of STVs, starting @ Re 1, offering STD/Local calls @ 30P/m with validity of upto 4 weeks

~The industry first proposition will offer STVs starting at a price point of Re 1 to Rs 9, with STD/Local calls at 30P/min and validity of upto 28 days.
~The telco aims at increasing its STV penetration among base and increase voice usage, anticipates STV penetration growth of 8-10%, and MoU growth of approx 10%-12% in next 3 months.

MPCG, January 7, 2016: Videocon Telecom, the versatile, friendly and dynamic telecom brand of the $10 billion worth Videocon Group announced ‘Chota pack bada dhamaka’ range of Special tariff vouchers (STVs) for its prepaid customers. The telco will be offering STVs staring Rs 1, going upto Rs 9, offering STD/Local calls at Rs 30P/min and validity of upto 28 days.

As per the telco, STVs users generate 6 times more Minutes of usage (MoUs) than non STVs users, and the best way to increase voice MoUs, as per the telco is to increase STV penetration among subscribers. The telco which already has a good STV penetration of approx 46% on 4 month+ subscriber base, anticipates that with the roll out this industry first initiative of Chota STVs will help the telco further improve its STV penetration by 8-10%, and hence increase the MoUs by the same percentage in next 3 months. Further the telco also talked about the fact that the STV users demonstrate better retentivity as compared to non STV users, and hence an improvement in STV penetration will result in lower customer churn.

The ‘chota pack, bada dhamaka’ range of STVs have been designed keeping in mind the ‘affordability’ factor for the customer ensuring the non STV users will give these STVs a try and will then continue to use the same considering the price factor and ease of subscription. Customer will be able to provision these packs on their own thru a USSD utility by dialling *123*4# from theit mobiles. The range of these STVs being



Mr. Arvind Bali, Director and CEO, Videocon Telecom commented, “MoUs are under pressure and there has not been any noticeable growth in MoUs per sub in last 6 months. The usage in terms of Mins of usage of a STV user is significantly higher than non STV user, and this is where we see an opportunity to take our MoUs up. The plan is to increase STV penetration and Mous will follow.

We are positive that we will be able to grow our STV penetration by 8-10% within next 3 months and hence MoUs with the rollout of this industry first initiative of Chota STV, bada dhamaka STVs, where the price point will be the key factor for customer. ” Mr. Arvind Bali added.

 

 

STV (Rs) Tariff Validity
2 All Local calls @ 25p/min 1 day
3 All Local calls @ 25p/min. (1st min @ Rs 1.5) 6 day
6 All Local calls @ 25p/min. (1st min @ Rs 1.5) 12 day
9 All Local calls @ 25p/min. (1st min @ Rs 1.5) 25 day
 
1.25 All STD calls @ 30p/min 1 day
3 All STD calls @ 30p/min. (1st min @ Rs 1) 6 day
5 All Local calls @ 25p/min. (1st min @ Rs 1.5) 12 day
8 All Local calls @ 25p/min. (1st min @ Rs 1.5) 25 day
STV (Rs) Tariff Validity
1 All Local calls @ 25p/min 1 day
1.5 All Local calls @ 25p/min. (1st min @ Rs 1) 7 day
3 All Local calls @ 25p/min. (1st min @ Rs 1) 15 day
5 All Local calls @ 25p/min. (1st min @ Rs 1) 30 day
 
1.5 All STD calls @ 30p/min 1 day
3 All STD calls @ 30p/min. (1st min @ Rs 1.2) 7 day
5 All STD calls @ 30p/min. (1st min @ Rs 1.2) 14 day
8 All STD calls @ 30p/min. (1st min @ Rs 1.2) 28 day
 
1.5 All Local + STD calls @ 35p/min 1 day
3 Local+STD calls @ 35p/min. (1st min @ Rs 1.35) 7 day
5 Local+STD calls @ 35p/min. (1st min @ Rs 1.35) 14 day
8 Local+STD calls @ 35p/min. (1st min @ Rs 1.35) 28 day
STV (Rs) Tariff Validity
1 All Local Calls @ 30p/min 1 day
2 All Local calls @ 30p/min. (1st min @ Rs 1) 7 day
3 All Local calls @ 30p/min. (1st min @ Rs 1) 14 day
5 All Local calls @ 30p/min. (1st min @ Rs 1) 28 day
 
1.5 All STD Calls @ 30p/min 1 day
3 All STD calls @ 30p/min. (1st min @ Rs 1.2) 7 day
5 All STD calls @ 30p/min. (1st min @ Rs 1.2) 14 day
8 All STD calls @ 30p/min. (1st min @ Rs 1.2) 28 day
 
1.5 All Local + STD @ 35p/min 1 day
3.5 Loc+STD @ 35p/min. (1st min @ Rs 1.35)/td> 7 day
6 Loc+STD @ 35p/min. (1st min @ Rs 1.35) 14 day
9 Loc+STD @ 35p/min. (1st min @ Rs 1.35) 28 day